HELEN PROKOS JOINS PUBLICIS HAWKEYE AS GROUP CREATIVE DIRECTOR

DALLAS (December 18, 2014)Publicis Hawkeye, an integrated advertising and digital agency based in Dallas, secures Helen Prokos as group creative director. She will work on both B2C and B2B accounts with an emphasis on multichannel engagement for the agency. Prokos’ 20-plus years of brand-building and CRM agency experience, primarily in Canada, includes stints with Wunderman as e-creative group head; OgilvyOne/OgilvyInteractive as co-creative director interactive; Saatchi & Saatchi as copywriter; and TBWA Chiat/Day as copywriter, among others.

“Helen is truly gifted with the power of words complemented by her overall creative verve,” said G. Steven (Steve) Dapper, chairman and founder, Publicis Hawkeye. “Her extensive consumer-facing advertising experience and DM capabilities for top global companies aligns perfectly with our growing client needs and makes her a true gem in our talent crown.”

As an award-winning creative, Prokos has helped to strategically shape some of the world’s leading brands including American Express, BP, Duncan Hines, GSK, Hudson’s Bay Company, Kraft, Nestle, Nissan and many more.

“When I met with Sally Kennedy, our CEO, I was drawn to the refreshing vision of the agency,” Prokos added. “I am excited to be a part of the senior team to bring this blended venture to life. I believe in what we as a trusted agency partner can accomplish to build brands and businesses by fusing data, creativity and technology.”

About Publicis Hawkeye
Publicis Hawkeye is an integrated advertising and digital agency based in Dallas and part of the Publicis Worldwide global network. The agency additionally provides specialist capabilities in analytics, CRM and experiential marketing to the Publicis North America region. Publicis Worldwide is the largest global agency network within holding company, Publicis Groupe S.A. Publicis Hawkeye clients include: American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, Continental Mills, Delta Dental Plans Association, Gortex, Men’s Health, Nestlé, The North Face, Terminix and TruGreen, among others.

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CONTACT INFORMATION:
Sheri Davidson Smith, Publicis Hawkeye
sheri.smith@publicis-usa.com; 469.366.2493

or

Janice Snook, Janice & Associates PR
janicesnook@gmail.com; 650.400.4448


JANA BOONE JOINS PUBLICIS HAWKEYE AS DIRECTOR OF BUSINESS DEVELOPMENT

DALLAS (June 12, 2014)Publicis Hawkeye, an integrated advertising and digital agency in Dallas, has hired Jana Boone as director of business development. Boone most recently worked as vice president/general manager of business development for MEplusYOU (formerly imc2), a digital marketing agency in Dallas. She will report to Rick Rogers, CMO/worldwide account director, Publicis Hawkeye.

Throughout her impressive 15-year career, Boone has led teams responsible for new client wins with many Fortune 500 companies including Burt’s Bees, Campbell Soup Company, Hasbro, Johnson & Johnson, and Wells Fargo. Her background also spans experience in marketing communications including trade show management, sponsorships and collateral production.

Sally Kennedy, CEO, Publicis Hawkeye, stated, “Jana’s proven success record with blue-chip brands complements that of our expanding development team. She will be instrumental in delivering on our aggressive growth strategy.”

Boone added, “I find that Publicis Hawkeye has an energy and creativity essential to new business success. I’m excited to collaborate with the various teams as we build a new era agency that combines data, creativity and technology.”

About Publicis Hawkeye
Publicis Hawkeye is an integrated advertising and digital agency based in Dallas and part of the Publicis Worldwide global network. The agency additionally provides specialist capabilities in analytics, CRM and experiential marketing to the Publicis North America region. Publicis Worldwide is the largest global agency network within holding company, Publicis Groupe S.A. Publicis Hawkeye clients include: American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, CiCi’s Pizza, Continental Mills, Gortex, Men’s Health, Nestlé, The North Face, Terminix and TruGreen, among others.

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CONTACT INFORMATION:

Sheri Davidson Smith, Publicis Hawkeye, sheri.smith@publicis-usa.com; 469.366.2493

or

Janice Snook, Janice & Associates PR, janicesnook@gmail.com; 650.400.4448

Nestea® Splashes Back with Revival of the “Nestea Plunge”

Iconic advertising campaign gets a new life supporting the relaunch of Nestea’s ready-to-drink iced tea products, now with more flavor and fewer calories.

Stamford, CT – May 27, 2014 –Nestea® today officially announces the revival of the brand’s iconic “Nestea Plunge” with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle. To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Since the 1940s, Nestea’s products have been favorites among consumers. The original “Take the Nestea Plunge” advertising campaign debuted in the 1970s and ran through the 1990s. The popular ads, which featured individuals in need of refreshment falling backwards into a pool of water after taking a sip of ice cold Nestea, cemented the brand’s place in pop culture history.

“The Nestea Plunge epitomizes that invigorating dose of refreshment our fans expect from Nestea,” said Sara Hilliard, Senior Brand Manager. “We’re thrilled to kick off the summer with the revival of this iconic campaign as well as a better tasting and lower calorie Nestea than ever before.”

The new advertising campaign, created and produced by Publicis Hawkeye, is brought to life through print, television and online advertisements. The campaign pays homage to Nestea’s classic ad spot while reinterpreting it in an energetic and contemporary way, appealing to new users and long-time Nestea fans alike. In the new television ad, a stranded musician is found wandering the desert. After grabbing a cold Nestea, he plunges backwards into water and is quickly transported to a concert where he is a crowd surfing star.

“The Nestea Plunge is an iconic, pop-culture campaign,” said Brad Roseberry, Chief Creative Officer, Publicis Hawkeye. “We are taking a page from the past and reimaging it for a new generation. We hope it becomes as much a part of today’s culture, as it was back then.”

Nestea is also adding a splash of fun to the season with the launch of the “Nestea Plunge Into Summer” sweepstakes. Fans are encouraged to enter for a chance to win one of more than 300 refreshing prizes, including digital cameras, concert tickets, wireless pool speakers, beach volleyball sets and a year supply of Nestea. The sweepstakes will run from June 2, 2014 through August 30, 2014. To enter, consumers can input codes from a Nestea bottle at the official promotion website.

Nestea’s range of iced tea products are made from real tea leaves and include refreshing flavors like Iced Tea with Lemon, Diet Iced Tea with Lemon, Green Tea with Citrus, Diet Green Tea with Citrus, Iced Tea with Raspberry, Red Tea with Pomegranate and Passionfruit, and Sweet Tea. Nestea also offers a selection of Liquid Water Enhancers, including Iced Tea with Lemon, Iced Tea with Peach, Half Lemonade/Half Iced Tea, and Green Tea with Citrus. Nestea is available in most grocery, convenience and drug stores.

Consumers can visit Nestea’s Facebook page to learn more about the “Take the Nestea Plunge” campaign and share how they Plunge Into Summer with #NESTEAplunge.

Social Media:

About Nestea®

About Nestea:  Nestea® joined the Nestlé Waters North America brand portfolio in January 2013.  A favorite American brand for over 40 years, Nestea® has 95% awareness among U.S. consumers. Following a reformulation in 2014, Nestea® contains 70 calories or less per 12 ounce serving, while also delivering an outstanding consumer preferred taste profile.   Nestea® is available in a variety of bold, refreshing flavors including: Iced Tea Lemon, Iced Tea Raspberry, Green Tea Citrus, Red Tea with Pomegranate Passion Fruit, Sweet Iced Tea, Diet Green Tea Citrus and Diet Iced Tea Lemon. Nestlé Waters North America is the third largest non-alcoholic beverage company by volume and offers a range of healthy bottled water products as well as flavorful ready-to-drink teas.

About Nestlé Waters North America

As the third largest beverage company by volume in the U.S., Nestle Waters North America provides people with an unrivaled portfolio of healthy beverages.  Among them are natural spring water brands such as Poland Spring®, Deer Park® and Arrowhead®.  Its national purified water brand is Nestlé® Pure Life®.  International brands include Perrier® and S.Pellegrino®.  The company’s line of ready-to-drink teas now includes Nestea®, Sweet Leaf® and Tradewinds®.  Based in Stamford, Connecticut with 7,500 employees nationwide, Nestle Waters strives to reduce its environmental footprint, improve recycling rates in North America, and create shared value in those communities where it has operations.

About the Nestea® Sweepstakes

The Nestea Plunge sweepstakes will run from June 2, 2014 to August 30, 2014. Terms and conditions can be found at www.nestea-usa.com/plungeintosummer.

About Publicis Hawkeye

Publicis Hawkeye is a full-service advertising and digital agency based in Dallas and part of the Publicis Worldwide global network. The agency additionally provides specialist capabilities in analytics, CRM and experiential marketing to the Publicis North America region. Publicis Worldwide is the largest global agency network within holding company Publicis Groupe S.A. Publicis Hawkeye clients include: American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, CiCi’s Pizza, Continental Mills, Gortex, Men’s Health, Nestlé, The North Face, Terminix and TruGreen, among others.

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Contacts:

Calvin Iverson/Team N/617-520-7110/civerson@Team-N.net

Sara Hilliard/Nestlé Waters North America/203-629-7490/Sara.Hilliard@waters.nestle.com


 

Actress Julie Bowen Headlines New Bridgestone Tire Ad Campaign

Bridgestone redefining tire category with appeal to women, mothers and safety-minded drivers

NASHVILLE, Tenn. (May 15, 2014) – Bridgestone Americas (Bridgestone) is targeting a new audience of tire buyers with the advertising campaign for its revolutionary new tire line. The world’s largest tire and rubber manufacturer has tapped Emmy-award winning actress and Modern Family star Julie Bowen to be featured in its new DriveGuard tire advertising campaign. The advertisements, which are designed to appeal to women, mothers and safety-minded drivers, show Bowen avoiding the worry, frustration and inconvenience associated with a flat tire by equipping her car with new DriveGuard tires from Bridgestone.

“We know women are making more family purchasing decisions today, and Julie’s enthusiasm and sense of humor about life really connect with strong, smart and bold women,” said Erik Seidel, Vice President of Brand Management, Bridgestone Americas. “Julie provides us with the perfect voice to communicate our new DriveGuard tires as a solution for safety-minded drivers who want to stay in control of their day.”

Featuring specially designed run-flat technology, DriveGuard tires from Bridgestone give drivers the ability to continue driving up to 50 miles (80 kilometers) at maximum speeds of 50 miles (80 kilometers) per hour if a puncture or loss of pressure should occur*. DriveGuard tires are the first full line of mass-market replacement run-flat tires available for coupes, sedans and wagons not originally equipped with run-flat technology. DriveGuard tires are available in the United States and Canada for coupes, sedans and wagons with tire pressure monitoring systems (TPMS), and come with a 50,000 (80,000 kilometers) to 60,000 (100,000 kilometers) mileage treadwear warranty.

The DriveGuard television ad campaign will premiere on primetime network programming on May 15 during the season finale of ABC’s Grey’s Anatomy. The debut ad features Bowen on an everyday adventure with a tire engineer from Bridgestone. A :30 second spot entitled “Birthday”, as well as a :15 second spot entitled “Mess With The World”, will run throughout the campaign, which is flighted through September 2014. Social media engagement with Bowen and an integrated print and marketing campaign including POP, radio and digital will support the series of broadcast ads. The DriveGuard advertising campaign was developed with Publicis Hawkeye, a full-service integrated advertising agency based in Dallas, and part of the Publicis Worldwide global network.

“Ads in the category tend to primarily focus on the negative: potholes, thunderstorms, road hazards and babies in danger,” commented Julia Melle, SVP Group Creative Director, Publicis Hawkeye. “Bridgestone’s campaign redirects the focus, and conversation, to the positive: how tires help their customers keep going in their everyday, busy, exciting lives.”

To learn more about DriveGuard tires from Bridgestone, or to find a Bridgestone retailer, consumers should visit www.driveguard.com.

*Repairability of DriveGuard tires depends on the tire damage, amount of pressure loss, and vehicle operating conditions. Contact a Bridgestone retailer for details.

About Bridgestone Americas, Inc.: 

Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home. 

About Publicis Hawkeye:

Publicis Hawkeye is a full-service integrated advertising agency based in Dallas, and part of the Publicis Worldwide global network. The agency additionally provides specialist capabilities in analytics, CRM and experiential marketing to the Publicis North America region. Publicis Hawkeye clients include: American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, CiCi’s Pizza, Continental Mills, Gortex, Men’s Health, Nestlé, The North Face, Terminix and TruGreen, among others. 

PUBLICIS GROUPE ACQUIRES HAWKEYE, A DATA DRIVEN INTEGRATED DIGITAL AGENCY IN THE U.S.

In case you haven’t seen our news already, we’re excited to announce that Publicis Dallas has merged with hawkeye, to create Publicis Hawkeye, an innovative cocktail of data, creativity and technology. A copy of the full press release can be seen here.  We’re in the process of building a terrific new site, but in the meanwhile, you can check us out at publicishawkeye.com.

Publicis Groupe [Euronext Paris: FR0000130577] announces today that it has acquired Hawkeye (Ffwd Ltd and Mosaic LLC), a leading digital marketing services agency based in Dallas, Texas with deeply specialized competencies in data analytics, digital strategy, CRM and experiential marketing, to be aligned with Publicis North America, part of the Publicis Worldwide network.

Founded in 1999, Hawkeye counts a team of over 160 professionals and has offices in Charlotte, Buffalo, Minneapolis, Denver and Vail, as well as its headquarters in Dallas. Hawkeye services clients such as Cargill, Terminix, Agilent, American Airlines, BASF, Peterbilt, BestBuy, Lockheed Martin, Men’s Health and The North Face.

Hawkeye offers a range of integrated digital marketing services including data and analytics, website design and development and social and mobile marketing. 
 The agency has been awarded accolades such as DFW (Dallas-Fort Worth) Marketer of the Year, Best in Class by the Interactive Media Awards and Website Excellence by the OMMA Awards.

Hawkeye will be rebranded as Publicis Hawkeye, and will be aligned with the Publicis Dallas agency. The new entity will operate independently; uniquely positioned to deliver data based insight and creativity to clients, across multiple points of engagement. Publicis Hawkeye’s headquarters will remain in Dallas and will serve as a specialist center of excellence for all offices across Publicis North America.

Steve Dapper, Founder and Chairman of Hawkeye, was previously the Global Chairman and CEO of both Wunderman and Rapp Collins. He will lead the new entity in the same role while Sally Kennedy, CEO of Publicis Dallas, will become the CEO of Publicis Hawkeye.

Arthur Sadoun, CEO of Publicis Worldwide, stated, “We are excited to be adding Hawkeye to our agency network in the U.S., strengthening our specialized creative services driven by data in the American market. I believe that Publicis Hawkeye will be a great fit for the needs of our clients, and a very strong asset for Publicis North America and Publicis Worldwide on a global level. We share the same vision for strategy, technology and entrepreneurship.”

Susan Gianinno, Chairman of Publicis North America, stated, “Our business is being transformed by data and the insights it can inspire, as well as by new core competencies.  We will be enriched by what Hawkeye brings to our business solutions and our creative power.”

Steve Dapper added, “As the consumer’s world spins faster and faster, brands and CMOs are challenged daily to maximize the return on their marketing and business expenditures.  Hawkeye is thrilled about the potential of joining Publicis Worldwide to bring an enhanced service offering to our growing list of clients.  The convergence of data, creativity, and technology will spawn ever more powerful and extraordinary ideas that can make a difference in this chaotic brand messaging world we live in.”

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications with Publicis Healthcare Communications Group (PHCG) and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs 62,000 professionals.

www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |

YouTube: PublicisGroupe | Viva la Difference !

About Publicis Worldwide

Present in over 80 countries with 11,000 employees, Publicis Worldwide counts amongst some of its major clients AXA, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, L’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total and UBS. Publicis North America, a regional operating unit of Publicis Worldwide, is comprised of Publicis USA and Publicis Canada. Publicis USA offices include New York-based Publicis Kaplan Thaler, San Francisco-based Riney, Publicis Hawkeye and Publicis Seattle.  Publicis Canada has offices in Toronto, Montréal, Calgary and Windsor.  The Publicis Worldwide mission is ‘To Help Our Clients Lead The Change.’

Contacts                                           

Publicis Groupe                                         

Peggy Nahmany                   Corporate Communications

+ 33 (0)1 44 43 72 83

Martine Hue                          Investor Relations

+ 33 (0)1 44 43 65 00

Stéphanie Constand             Investor Relations

+ 33 (0)1 44 43 74 44

Publicis North America                                        

Susan Gianinno                     President

+1 (212) 279-5518

Janice Snook                        Communications

+1 (650) 400-4448


PUBLICIS DALLAS TAPS TYLER BECK AS SVP/DIRECTOR OF CONSUMER INSIGHTS

Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency

DALLAS (August 7, 2013)Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestlé Pure Life and Nestea, among others.

Kennedy stated, “Tyler’s experience speaks for itself: big brands, big results. His gift for strategic insight will bring a new depth to the brain trust of Publicis Dallas. He is the epitome of a truly collaborative leader and team player, with the skills to lead our growing strategic planning group in an exciting direction. In the new role of director of consumer insights, Tyler will curate the Publicis Dallas perspective on all things consumer-related for our growing client roster.”

Beck was most recently executive director of strategy at Cheil USA in New York, where he built and ran the planning discipline at its New York and Dallas offices. Prior to Cheil, Beck was senior vice president/group behavioral planning director at BBDO NY, where he pitched and won P&G’s Future Friendly product line. Before that, he was at Lowe Worldwide NY, where he led the global Stella Artois account as well as Unilever’s Degree account as brand strategy director. Beck also spent six years at TBWA/Chiat/Day LA, where he helped turn around Nissan.

Beck stated, “I couldn’t be more excited to join Publicis Dallas as director of consumer insights. I could feel the positive energy emanating from this place from the moment I first stepped into the office. I’m looking forward to working with Sally and the leadership team to help take planning and the agency to the next level.”

About Publicis Dallas

Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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CONTACT INFORMATION:

Sheri Davidson Smith, Publicis PR                                                Janice Snook, Janice & Associates PR

sheri.smith@publicis-usa.com; 469.366.2493                      or         janicesnook@gmail.com; 650.400.4448

PUBLICIS DALLAS HIRES INTERNATIONAL DIGITAL CREATIVE DIRECTOR SANTIAGO BOURGES WALDEGG

Bourges Waldegg Brings Multi-Cultural Experience & Aesthetic to All Things Digital at Agency

DALLAS (July 18, 2013)Publicis Dallas has hired Santiago Bourges Waldegg as vice president/digital creative director reporting to Shon Rathbone, executive creative director. Bourges Waldegg has worked on name brands in both the USA and Mexico, including Pepsi, Levi’s, Nissan and HP. He was most recently digital creative director at Dieste, a leading Hispanic agency headquartered in Dallas. He will work on all clients at the agency, which include recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestlé Pure Life and Nestea, among others.

“Santiago brings a unique perspective and a depth of blue chip digital experience,” Rathbone said. “His passion and curiosity about the convergence of technology and culture is really great. I can’t wait to work with him.”

Bourges Waldegg’s experience bridges cultural boundaries. He was born in Mexico and worked for ARC/Leo Burnett there before transferring to the Chicago office. Subsequently, he joined Dieste in Dallas as digital creative director, working on campaigns that target the Hispanic market.

“Santiago is extremely talented and a great addition to our creative team. We also love the multi-cultural aspect of his background,” said Sally Kennedy, CEO, Publicis Dallas. “Given the changing face of America, having a senior leader with a diverse perspective is a great bonus.”

About Publicis Dallas

Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

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CONTACT INFORMATION:

Sheri Davidson Smith, Publicis PR

sheri.smith@publicis-usa.com; 469.366.2493

or

Janice Snook, Janice & Associates PR

janicesnook@gmail.com; 650.400.4448

Bridgestone Americas Tire Operations Announces New Agency Relationship with Publicis Dallas

NASHVILLE, Tenn. (July 1, 2013) – Bridgestone Americas Tire Operations today  announced that it has established a relationship with Publicis Dallas for the strategic and creative work on its Bridgestone brand. Publicis Dallas will focus on brand building and advertising ideas for the Bridgestone brand.

As part of this change, the company is concluding its relationship with The Richards Group as the strategic and creative agency for the Bridgestone brand but will continue its relationship with Haymaker, the sports marketing arm of The Richards Group.

“We have enjoyed a strong and effective relationship with The Richards Group over the past seven years, and we thank them for their support of our team and our brand,” said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas Tire Operations. “Sports marketing is an important part of our brand building strategy, and we are pleased that Haymaker will continue to support us in this area. Overall, we believe this team has the right combination of strategy, creativity, commitment and service to excite our customers and further deepen their relationship with our Bridgestone brand.”

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. Reporting into the BATO business unit are the company’s Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Commercial Solutions Group, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.

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BRIDGESTONE AMERICAS TIRE OPERATIONS
Contact: Media Center
877-201-2373

As seen in the news: http://adage.com/article/agency-news/bridgestone-names-publicis-dallas-creative-agency/242943/

A Bird Fungus Nearly Killed This Dallas Ad Woman So She Made A Campaign To Warn Others About It

Ever heard of Histoplasmosis?

Neither had Publicis creative director Julia Melle when the disease almost killed her several years ago.

That is why she and her colleagues at Publicis’s Dallas office created a print campaign that creates awareness of the rare illness, along with an educational website.

“There are very few moments in this business where you feel like you can put your talents to use for the good of others,” said Melle. “This is a moment, where my experience with this terrible disease that took half my right lung can be leveraged to educate patients and doctors everywhere.”

Histoplasmosis is caused by contact with bird droppings that leads to fungal infection in the lungs, bloodstream and eyes. It kills more than 800 people in America each year, yet due to its obscurity, the disease is often misdiagnosed.

In the campaign, bronchioles of the lungs, veins of the heart and capillaries surrounding the eye are rendered in watercolor to resemble the branches of a trees where birds reside. The beautifully crafted images are paired with the headline: “Birds infest more than trees.”

Holli Burlison Joins Publicis Dallas as VP/Associate Director of Integrated Production

http://www.prnewswire.com/news-releases/holli-burlison-joins-publicis-dallas-as-vpassociate-director-of-integrated-production-175266171.html

DALLAS (Oct. 22, 2012) – Publicis Dallas, an integrated marketing communications agency, announces seasoned art buyer Holli Burlison joins as vice president/associate director of integrated production. Burlison brings more than 20 years of specialized expertise in art buying, talent negotiation and production management with major agencies in New York and Dallas to the growing office. Burlison earned a stellar reputation for art buying with large agencies in New York, including JWT, BBDO, Kirshenbaum Bond & Partners, and Ogilvy & Mather. Most recently, Burlison served as creative services and agency integration manager for TM Advertising in Dallas. “Holli has a great eye for talent, whether it’s a photographer or a developer. She sees composition and light like an art director and she understands how to leverage technology,” said Shon Rathbone, EVP and executive creative director, Publicis Dallas. “Whatever the medium, Holli uses the details of execution to amplify the creative idea. Her broad experience will help us elevate our work across the board.”

About Publicis Dallas Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza, GSK, Nestlé brands Nestlé Pure Life and Juicy Juice, Simon Property Group, and ServiceMaster brands TruGreen and Terminix, among others.

# # #

CONTACT INFORMATION: Sheri Davidson Smith, Publicis PR

sheri.smith@publicis-usa.com; 469.366.2493